2022 Marcom Trends - Magazine - Page 35
ESPORTS
The Esports Sponsorship Landscape
Teams
James Johnston, Partner, jjohnston@dglaw.com
Andrew Richman, Associate, ajrichman@dglaw.com
players
Navigating the esports landscape can be a daunting task. For sponsors seeking to
leverage this fast-growing category, there are many entry points and opportunities to
connect with a devoted audience. Here is a primer on the esports ecosystem.
Players
team
Sponsors
Leagues/Tournaments
publisher
Sponsors
Media Platforms
league/tournament
publishers
Publishers
leagues/
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34 DAVIS+GILBERT LLP
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TRENDS IN MARKETING COMMUNICATIONS LAW 35