2022 Marcom Trends - Magazine - Page 4
Table of Contents
Regulated Industries
The Regulators are Coming
Alcohol
Managing Online Presence
pg 7
Digital Media
Navigating the Re-Entry of Live Events
Cannabis/CBD
The Regulatory Outlook for THC’s
(Mostly) Legal Cousin, Ingestible CBD
pg 9
Sports Betting
Sports Betting: Where the Future Is Online
pg 10
Apple and Google Bring Big Changes to the
Ad Tech Industry
pg 19
Influencer Marketing/
Native Advertising
From TikTok to Clubhouse: Expect the FTC To Stay
One Step Ahead
pg 20
FTC: Regulatory and State
The Changing Regulatory Paradigm
for Food Delivery Services
pg 28
NAD/Green Marketing
CCPA Versus CPRA
The Future of Privacy in California
pg 12
EU-US Privacy
An Uncertain Future for EU-US Data Transfers
pg 13
Children’s Advertising/COPPA
Safety First: Protecting Children
in a Rapidly Evolving Landscape
pg 14
Fireside Chat
Alastair Mactaggart’s Privacy Perspective:
Past, Present and Where We’re Headed
pg 16
Biometric Data Laws
Getting Personal: Biometric Privacy Laws Are
on the Rise
pg 18
Style and Sustainability
Cosmetics
How “Sustainable” Are Your Sustainable Cosmetics
Marketing Claims?
pg 21
Fashion and Beauty
Capsule Collections Capture a Moment in Time
pg 22
Protect Your Interest
Trademark
Spinning Out of Trademark Protection:
Highly Distinctive Marks Versus Generic Terms
pg 26
Patent
The ABCs of Software IP
pg 24
Trainings
Counsel 2U CLE Programs
pg 6
Evergreen Focus on Green Marketing
at the National Advertising Division
pg 29
Expanded Capabilities
Industry Outlook
Diversity/Pro Bono
Talent
Maintaining Your
Competitive Advantage
Davis+Gilbert Spotlight
Now Streaming: The Rise of the at Home Theater
and the Changing Model for Content Distribution
pg 31
Production
COVID-19’s Impact on Commercial Productions
pg 32
Esports
The Esports Sponsorship Landscape
pg 34
SAG-AFTRA
SAG-AFTRA’s Influencer Agreement and Waiver
to the Commercials Contract
pg 36
Sports
What’s in Store for Name, Image and Likeness Use
pg 38
Music
Livestreaming Is Here To Stay
pg 40
Employment Practices Liability & Cyber Liability
—Insurance Policies Not To Neglect
pg 42
Creating an Opportunity To Be SEEN
pg 44
Stay in Touch
Connect with us on social media
pg 45
About Us
Learn more about Davis+Gilbert
pg 46