2022 Marcom Trends - Magazine - Page 2
IN MARKETING COMMUNICATIONS LAW
Clients, Colleagues and Friends,
Change is all around us, happening every day, and there are few places where it’s more
prevalent than in the marketing and advertising ecosystem.
Brooke Erdos Singer
Davis+Gilbert has been transforming too, making changes that reflect our status as a
leader in marketing communications — both the industry and the practice. This year’s
Trends in Marketing Communications Law explores the latest business-focused legal
developments, with value-added industry insights in a creative and reader-friendly layout.
In this year’s edition, our attorneys discuss the continued change and rapid movement in the
law and highlight the macro-trends pervasive throughout
the marketing communications industry. This is relevant
for any company that markets, advertises or sells
products or services either directly to consumers or by
utilizing traditional, digital or social media. For those who
are in the business of providing creative services and
producing content — whether it takes the form of
advertising, promotions, entertainment, influencercreated content or any other content — the information
contained in this year’s publication is critical.
Partner / Co-Chair
Ronald R. Urbach
Richard S. Eisert
Stuart Lee Friedel
Maxine Sharavsky Garrett
Devin A. Kothari
In the following pages, we illuminate the industry’s
Ronald R. Urbach
continued reliance on data and technology, highlight the
Partner/Co-Chair, Davis+Gilbert LLP
interplay between climate change and environmental
marketing, present the latest updates on digital and social media and review marketers’
continued focus on TikTok while “dancing” with the latest social media apps and trends.
Marc J. Rachman
Brooke Erdos Singer
Howard R. Weingrad
Joy J. Wildes
SPECIAL INSURANCE COUNSEL
Claudia G. Cohen
Louis P. DiLorenzo
Zachary N. Klein
Paavana L. Kumar
Samantha G. Rothaus
Alexa Meera Singh
Jordan M. Thompson
ABOUT DAVIS+GILBERT LLP
Davis+Gilbert has helped guide the development of the marketing communications ecosystem
over the past century. Today, we apply that same see-around-corners vision to real estate,
financial services, hospitality, technology and other service sector clients across the country and
around the world. And it’s not just about the law; with deep insights into industry issues, our legal
strategies work in tandem with business realities to reduce risk and make a real competitive
We focus on Advertising + Marketing, Benefits + Compensation, Corporate + Transactions,
Insolvency + Finance, Intellectual Property + Media, Labor + Employment, Litigation + Dispute
Resolution, Privacy + Data Security, Private Client Services, and Real Estate. Davis+Gilbert is
consistently ranked in Chambers USA and The Legal 500 United States.
Learn more at dglaw.com.
I hope you find this publication informative, practical, helpful and thought-provoking. At
Davis+Gilbert, our goal is to help our clients achieve their business goals while successfully
managing risk. In a world of constant change, pitfalls, new laws, government action,
aggressive competitors and class actions, Davis+Gilbert has the industry experience,
knowledge and practical business focus you need.
I am very proud to share with you the 2022 edition of Davis+Gilbert’s Trends in Marketing
If you have any questions or would like to discuss any of these topics further, please reach out
to me, any of the authors or the Davis+Gilbert attorney with whom you have regular contact
We look forward to navigating the changing world with you.